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Episode 5 - Leveraging Facebook Advertising Opportunities with Paul Dunay

Posted on Aug 04, 2009 by AdChatCafe Editors in Podcasts

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The success story of Facebook is the stuff of legend in the world of social media. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Facebook has become a top destination not only for students, professionals, and family members but also for advertisers seeking to utilize the networks’ vast amount of social behavior targeting data that advertisers can leveraged to target potential customers in ways never before possible.

But is Facebook the right place for marketers and advertisers to be putting their time, money and efforts, and if so, how can they best leverage the platform? Those are just some of the questions host Sean Daily asks guest Paul Dunay, a Facebook marketing expert, and author of the upcoming book, Facebook Marketing For Dummies.

Paul, the Global Managing Director of Services Marketing for Avaya, believes that the current marketing opportunities on Facebook represent a once-in-a-century opportunity for marketers, and provides unparallel access to prospect targeting that cannot be matched on any social networking platform or even Google. Listen in as Paul shares why he feels Facebook is the place for B-to-C marketers to be spending their marketing dollars today for behavioral and geotargeting-backed ROI. Paul blogs at Buzz Marketing for Tech and can be found on Twitter at @PaulDunay.

advertising, behavioral targeting, facebook, facebook marketing, geotargeting, marketing, marketing ROI, paul dunay, sean daily, social media, social media marketing, social networking