AdChatCafe Podcast

Episode 4 - Branding in the Age of Social Media and Recession with The Creative Underground

Posted on Jun 22, 2009 by AdChatCafe Editors.

Podcast: Add to | Play in new window | Download (Duration: 35:07 — 32.2MB)

The art of branding and brand management are essential tasks in the world of advertising, whether you’re establishing and managing a corporate or individual brand identity. Careful brand management, supported by an effective advertising campaign, can establish greater value both in terms of reputation and market value, and can also support higher price points for products and services. Branding has become more complex for many advertisers in recent years due to the one-two punch of the recession and the advent of social media, which many brands have realized that that need to embrace in order to remain relevant and reach today’s Web 2.0-savvy audience.
[continue reading - Episode 4 - Branding in the Age of Social Media and Recession with The Creative Underground]

Continue Reading