AdChatCafe Podcast

Episode 5 - Leveraging Facebook Advertising Opportunities with Paul Dunay

Posted on Aug 04, 2009 by AdChatCafe Editors.

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The success story of Facebook is the stuff of legend in the world of social media. With its meteoric rise to the #1 spot for worldwide social networking sites, Facebook currently boasts over 250 Million active users, with nearly half of those users logging onto the site at least once per day, and the average US Facebook user spending nearly 4.5 hours per month on the site. Facebook has become a top destination not only for students, professionals, and family members but also for advertisers seeking to utilize the networks’ vast amount of social behavior targeting data that advertisers can leveraged to target potential customers in ways never before possible.

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Episode 4 - Branding in the Age of Social Media and Recession with The Creative Underground

Posted on Jun 22, 2009 by AdChatCafe Editors.

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The art of branding and brand management are essential tasks in the world of advertising, whether you’re establishing and managing a corporate or individual brand identity. Careful brand management, supported by an effective advertising campaign, can establish greater value both in terms of reputation and market value, and can also support higher price points for products and services. Branding has become more complex for many advertisers in recent years due to the one-two punch of the recession and the advent of social media, which many brands have realized that that need to embrace in order to remain relevant and reach today’s Web 2.0-savvy audience.
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Episode 1 - World Wide Rave Author David Meerman Scott

Posted on Apr 25, 2009 by AdChatCafe Editors.

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In this inaugural episode of AdChatCafe, host Sean Daily talks with best-selling author David Meerman Scott about how every advertiser and marketer can create a World Wide Rave to promote their own brand, product, or service. David shares stories and valuable advertising and marketing ideas from his hit new book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share.

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